The first notes that eventually became The Credibility Engine were not written because I thought I was writing a book. They were written because I was trying to survive a meeting. In late 2017, we had what I refer to in the book as “the meeting that changed everything.” It was one of those moments […]
Category: Articles
Dublin Tech Forum: Startup Scaling, Regulation, and the Reality of Building Across Borders
After Warsaw, the ACT Developed Tour continued to Dublin. It was a different city, a different ecosystem, and a different room, but the conversation picked up almost exactly where we left off in Poland. Founders across Europe are not just trying to build better products. They are trying to understand how to scale through an […]
Warsaw Tech Forum: What European Startups Need to Scale Globally
I have spent a lot of my career helping companies move into new markets. Sometimes that has meant building a U.S. team from scratch for a European ad-tech company. Sometimes it has meant helping launch biometric payments in the United States. Sometimes it means working with founders who have a great product, real technical talent, […]
Brand Activation Opportunities at 2026 Watercraft Racing Events
Team Twangled is back from Lake of the Ozarks, Round 3 of the IHRA Pro Watercraft Series, where the weekend once again showed why marine motorsports is such a strong environment for brand activation. These events bring together racers, crews, families, sponsors, spectators, boat owners, and performance-minded consumers in a high-energy setting built around competition, […]
My Trip to Washington D.C. for ACT’s Global App Economy Conference
Making an Impact I’ve been to plenty of conferences where you just sit in a ballroom, take notes you’ll never read again, and head home. My recent trip to D.C. for ACT’s Global App Economy Conference (U.S. 2026) from May 3 to May 6 was a completely different experience. ACT | The Association for Competitive […]
My Epic Journey Comes to an End
Last month (September 2025) I sold one of my beloved brands – Epic. Not because I had to but because I wanted to. It all started back in April of 2017 (you can read my original post on Twangled here). I flew down to Florida, rented a Uhaul truck, and drove a few hours southeast. […]
My First Trip to the White House
There are certain buildings you grow up seeing on television that feel almost fictional. For me, The White House is one of them. Last week, I had the opportunity to travel to Washington, D.C. for the Global App Economy Conference. What I did not expect was that the trip would include my first visit to […]